Digitalisation of travel agencies as a tool for developing ecotourism in the Republic of Dagestan, Russia

The article examines the relationship between the digitalisation of travel agencies and the development of ecotourism in the Republic of Dagestan. It analyses current trends in the implementation of customer request management information systems based on the 1C:Enterprise 8.3 platform in the activities of regional travel companies.

The study is based on systems analysis, institutional analysis and the method of expert assessments.

The study demonstrates how the automation of travel agency business processes contributes to the optimization of tourist flow management, the reduction of anthropogenic pressure on natural areas and the implementation of sustainable tourism principles. Particular attention is paid to the ecological potential of the Republic of Dagestan, which includes unique natural sites that require careful treatment and a scientifically sound approach to the organization of tourism activities.

The main advantages of implementing modular information systems that allow travel companies to coordinate ecological routes, take into account recreational load and ensure compliance with environmental standards have been identified. The results of the study confirm the hypothesis that the digital transformation of the tourism industry’s information and coordination infrastructure is a necessary condition for the development of environmentally responsible tourism in regions with high natural potential. Practical recommendations have been formulated on integrating information technologies into the activities of travel agencies in the Republic of Dagestan to ensure a balance between the economic development of the industry and the preservation of the region's unique natural resources.

1. Ibragimova N.S., Kurilova E.V. The Role of digital technologies in optimizing ecotourism infrastructure. [Ehkonomicheskie issledovaniya i razrabotki]. 2024. Available at: http://edrj.ru/article/12-01-25 (accessed: 17.07.2025)

2. Samaana M.Yu., Digital technologies for sustainable tourism. Bulletin of the Russian State University for the Humanities. Series: Economics. Management. Law, 2023, no. 2, pp. 110–128. (In Russian) DOI: 10.28995/2073‐63042023‐2‐110‐128

3. Makrinova E.I., Sotnik A.P., Khaidarov I.S. Models and technologies for tourism development in the mainstream of the digital economy. Fundamental Research, 2020, no. 3, pp. 72–77. (In Russian) DOI: 10.17513/fr.42702

4. Morozov M.A., Morozova N.S. The concept of a digital ecosystem for the tourism and hospitality industry. Contemporary Problems of Service and Tourism, 2020, vol. 14, no. 4, pp. 27–36. (In Russian) DOI: 10.24411/19950411‐2020‐10402

5. Oborin M.S. The modern concept of ecological tourism development in Russia. Service in Russia and abroad, 2020, vol. 14, no. 4(91), pp. 22–32. (In Russian) DOI: 10.24411/1995‐042X‐2020‐10402

6. Ecotourism in Dagestan: natural attractions and tourist routes. Tourism portal of the Republic of Dagestan. 2025. Available at: https://xn----7sbbjmpasxgcf7ao7d.xn-p1ai/ekoturizm-v-dagestane/(accessed: 11.07.2025)

7. Kryuchkov A.N. Ecological tourism and geographic information systems. Samara Bend: problems of regional and global ecology. 2018, vol. 27, no. 3, pp. 194–199. (In Russian) doi:10.24411/2073-1035-2018-00026

8. Afanasyeva A.V. Foreign experience in environmental tourism management: trends and development models. Service in Russia and abroad, 2020, vol. 14, no. 3(90), pp. 27–56. (In Russian) DOI: 10.24411/1995‐042X‐2020‐10303

9. Tsepilova E.S., Rodionova N.D. Development of ecological tourism in Russia: conceptual characteristics and development potential. Bulletin of the Russian State University for the Humanities. Series: Economics. Management. Law, 2022, no. 2, pp. 110–128. (In Russian) DOI: 10.28995/2073-6304-2022-2-110-128

10. Official website of national projects of the Russian Federation. Dagestan has fully met the targets of the national project “Ecology” for 2024. Available at: https://xn‐80aapampemcchfmo7a3c9ehj.xn--p1ai/news/vdagestane-polnostyu-vypolnili-planovyepokazatelinatsproekta-ekologiya/ (accessed: 12.08.2025)

11. Bogomazova I.V. Digital services and the tourism ecosystem in the development of domestic tourism. Sovremennye problemy servisa i turizma [Contemporary problems of service and tourism]. 2022, vol. 49, no. 4, pp. 718–730. (In Russian)