Проблемы и перспективы создания туристических деревень здоровья как потенциал развития медицинского туризма в Исламской Республике Иран (на примере провинции Йезд)

Цель. В статье рассматриваются современное состояние медицинского туризма, проблемы и перспективы оценки препятствий и ограничений создания туристических деревень здоровья в иранской провинции Йезд.

Материал и методы. Данные были получены с использованием аналитикодокументального метода с ориентацией на анализ содержания и путем интервьюирования и анкетирования ключевых экспертов области, что позволило выявить и разработать индексы развития медицинского туризма в сфере развития деревень здоровья.

Результаты. На первом этапе анализ данных производился с помощью программы MAXQDA-11. На втором этапе полученные данные были изучены с целью оценки состояния этих индексов с помощью модели SOWAT, а затем были произведены расстановка приоритетов и расчет удельного веса препятствий и ограничений с использованием комплексных критериев.

Выводы. Слабая транспортировка медицинских туристов по причине ограниченного количества внутренних и международных авиарейсов, недоступность лечения и наблюдения после выписки, неэффективное законодательство в области страхования и отсутствие новых законов были определены соответственно как самые главные препятствия на пути развития медицинского туризма. Соответственно, в соответствии с указанными проблемами должны разрабатываться и реализовываться долгосрочные и краткосрочные стратегии. С другой стороны, с учетом ограничений и препятствий предложены места, подходящие для строительства деревень здоровья, расположенные на минимальном расстоянии от Йезда. Они отмечены на карте с помощью программы Arc GIS. В ходе реализации проекта были разработаны стратегические задачи.

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