Modeling the glamping industry in the Republic of Tatarstan: ecology, service and quality

Abstract

Aim. To develop an operating model for a glamping site as an eco‐project in the hospitality industry offering high‐quality service.
To study the specifics of this topic, we used methods of systems analysis, analogy, modeling, and observation. Since this area is viewed as a set of interconnected systemic elements, an organisational approach was also used, which involves analysing this area taking into account the development of external and internal factors. A logical analysis of theoretical definitions and a comparative analysis of practical conclusions were used. A deductive approach was employed, moving from general conclusions to specific inferences.
The popularity of this type of outdoor recreation increased especially during the pandemic and post‐pandemic periods, when borders to foreign countries were closed to tourists and the demand for travel was high. It was during this time that domestic tourism began to rapidly develop. People desired outdoor recreation combined with the many amenities found in traditional hospitality venues. Therefore, using the example of glamping parks in Tatarstan, this article presents options for organizing tourist vacations in glamping sites built from environmentally friendly materials and offering high‐quality service.
Glamping is a fairly profitable modern business in terms of return on investment. Many clients are willing to pay for privacy and tranquility, provided services, comfort, and amenities are available. All these factors help increase the demand and competitiveness of glamping industry businesses.