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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">ecodag</journal-id><journal-title-group><journal-title xml:lang="ru">Юг России: экология, развитие</journal-title><trans-title-group xml:lang="en"><trans-title>South of Russia: ecology, development</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1992-1098</issn><issn pub-type="epub">2413-0958</issn><publisher><publisher-name>State Institute of Applied Ecology of the Republic of Dagestan</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.18470/1992-1098-2024-1-13</article-id><article-id custom-type="elpub" pub-id-type="custom">ecodag-3073</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИЧЕСКАЯ И СОЦИАЛЬНАЯ ГЕОГРАФИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMIC &amp; SOCIAL GEOGRAPHY</subject></subj-group></article-categories><title-group><article-title>Концепция Longlife Learning как фактор конкурентоспособности и устойчивого социально‐экономического развития</article-title><trans-title-group xml:lang="en"><trans-title>The “Lifelong Learning” concept as a factor of competitiveness and sustainable social and economic development</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-5076-5189</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Цой</surname><given-names>М. Е.</given-names></name><name name-style="western" xml:lang="en"><surname>Tsoy</surname><given-names>M. Ye.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Марина Е. Цой</p><p>Новосибирск</p></bio><bio xml:lang="en"><p>Marina Ye. Tsoy</p><p>Novosibirsk</p></bio><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-8016-1282</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Щеколдин</surname><given-names>В. Ю.</given-names></name><name name-style="western" xml:lang="en"><surname>Shchekoldin</surname><given-names>V. Yu.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Владислав Ю. Щеколдин</p><p>Новосибирск</p></bio><bio xml:lang="en"><p>Vladislav Yu. Shchekoldin</p><p>Novosibirsk</p></bio><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-4203-0040</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Яковенко</surname><given-names>Н. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Yakovenko</surname><given-names>N. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Наталия В. Яковенко - доктор географических наук, профессор, главный научный сотрудник дирекции НИИ ИТЛК.</p><p>394087 Воронеж, ул. Тимирязева, д. 8. Тел. +79191889232</p></bio><bio xml:lang="en"><p>Nataliya V. Yakovenko - Doctor of Geography, Professor, Chief Research Officer, Directorate of the Research Institute of Innovative Technologies and Forestry Complex.</p><p>8 Timiryazev St, Voronezh, 394087. Tel. +79191889232</p></bio><email xlink:type="simple">n.v.yakovenko71@gmail.com</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Новосибирский государственный технический университет</institution></aff><aff xml:lang="en"><institution>Novosibirsk State Technical University</institution></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Воронежский государственный лесотехнический университет им. Г.Ф. Морозова</institution></aff><aff xml:lang="en"><institution>G.F. Morozov Voronezh State University of Forestry and Technologies, Voronezh, Russia Principal contact</institution></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>07</day><month>04</month><year>2024</year></pub-date><volume>19</volume><issue>1</issue><fpage>124</fpage><lpage>133</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Цой М.Е., Щеколдин В.Ю., Яковенко Н.В., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Цой М.Е., Щеколдин В.Ю., Яковенко Н.В.</copyright-holder><copyright-holder xml:lang="en">Tsoy M.Y., Shchekoldin V.Y., Yakovenko N.V.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://ecodag.elpub.ru/ugro/article/view/3073">https://ecodag.elpub.ru/ugro/article/view/3073</self-uri><abstract><p>Целью работы является выявление однородных групп потребителей к приобретению услуг «Обучения на протяжении всей жизни» в контексте их покупательского поведения.</p><p>Использованы теория системного анализа, экономико‐статистический и эмпирический методы. Респондентами выступили потребители услуг, представляемые в центрах дополнительного образования крупнейших российских вузов. Сбор данных для исследования проводился с помощью онлайн‐опроса через сервис Google Forms.</p><p>Было выделено шесть групп потребителей образовательных услуг: 1‐я – потребители «LLL», которые идентифицируют свой опыт обучения как неэффективный (соответствует ответу «ничего не получаю от обучения»); 2‐я – мужчины и женщины не старше 35 лет, ориентированные в основном не на семью, а на построение карьеры, довольно часто участвующие в различных образовательных мероприятиях; 3‐я – женщины, которые выбирают формат обучения в виде программ переподготовки; 4‐я – женщины, работающие фрилансерами или самозанятыми, некоторые из них находятся в декретном отпуске; 5‐я – женщины примерно до 35 лет, работающие линейными работниками, без детей и высшего образования; 6‐я – мужчины в возрасте до 40 лет, с хорошим материальным положением, которые самостоятельно выбирают определенную программу обучения с целью получения конкретных знаний.</p><p>Концепция «Обучения на протяжении всей жизни» предполагает непрерывное развитие и совершенствование навыков, компетенций и знаний на протяжении всей жизни, что способствует повышению конкурентоспособности и устойчивости социально‐экономического развития.</p></abstract><trans-abstract xml:lang="en"><p>The purpose is to identify homogeneous groups of consumers towards the purchase of Lifelong Learning services in the context of their purchasing behaviour.</p><p>The theory of system analysis, economic‐statistical and empirical methods were used. The respondents were consumers of services provided in the centres of additional education of the largest Russian universities. The data for the study was collected by means of an online survey via Google Forms service.</p><p>Six groups of educational services consumers were identified: 1st – “LLL” consumers who identify their learning experience as ineffective (corresponding to the response “get nothing out of learning”); 2nd – men and women not more than 35 years old, targeting mainly not in the family, but in building a career, quite often participating in various educational activities; 3rd – women who choose the format of training in the form of retraining programs; 4th – women working as freelancers or self‐employed, some of them on maternity leave; 5th – women up to about 35 years old, working as line workers, without children and without higher education; 6th – men under the age of 40, with a good financial situation, who independently choose a certain training programme in order to obtain specific knowledge.</p><p>The concept of “Lifelong Learning” involves the continuous development and improvement of skills, competences and knowledge throughout life, which helps to enhance competitiveness and sustainability of social and economic development.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>Непрерывное образование</kwd><kwd>профессиональное обучение</kwd><kwd>стратегия обучения</kwd><kwd>практические навыки</kwd><kwd>результаты исследований</kwd><kwd>карьерный рост</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Continuing education</kwd><kwd>professional learning</kwd><kwd>learning strategy</kwd><kwd>practical skills</kwd><kwd>research findings</kwd><kwd>career development</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Куприна Н.К., Кучубин Р.О., Афанасьев М.А. 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