ecodagЮг России: экология, развитиеSouth of Russia: ecology, development1992-10982413-0958State Institute of Applied Ecology of the Republic of Dagestan10.18470/1992-1098-2023-3-201-209ecodag-2924Research ArticleЭКОЛОГИЧЕСКИЙ ТУРИЗМ И РЕКРЕАЦИЯECOLOGICAL TOURIZM AND RECREATIONМоделирование социальной ответственности гостиничного бизнеса как фактора устойчивого развития туристской дестинации Калининградской областиModeling the social responsibility of the hospitality industry as a factor of sustainable development of a travel destination of the Kaliningrad region, Russiahttps://orcid.org/0000-0002-7049-0346КорнеевецВ. В.KorneevetsV. S.

Валентин В. Корнеевец

Калининград

Valentin S. Korneevets

Kaliningrad

https://orcid.org/0000-0001-6330-0746СеменоваЛ. В.SemenovaL. V.

Людмила В. Семенова

Калининград

Liudmila V. Semenova

Kaliningrad

https://orcid.org/0000-0003-4203-0040ЯковенкоН. В.YakovenkoN. V.

Наталия В. Яковенко, доктор географических наук, профессор, главный научный сотрудник дирекции НИИ ИТЛК

ул. Тимирязева, д. 8, г. Воронеж, 394087

Tel. +79191889232

Nataliya V. Yakovenko, Doctor of Geography, Professor, Chief Research Officer, Directorate of the Research Institute of Innovative Technologies and the Forestry Complex

8 Timiryazev St, Voronezh, 394087

n.v.yakovenko71@gmail.comБалтийский федеральный университет им. И. КантаImmanuel Kant Baltic Federal UniversityВоронежский государственный лесотехнический университет им. Г.Ф. МорозоваG.F. Morozov Voronezh State University of Forestry and Technologies202302112023183201‐209Copyright © Корнеевец В.В., Семенова Л.В., Яковенко Н.В., 20232023Корнеевец В.В., Семенова Л.В., Яковенко Н.В.Korneevets V.S., Semenova L.V., Yakovenko N.V.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://ecodag.elpub.ru/ugro/article/view/2924

Цель. Обоснование подходов к моделированию социальной ответственности гостиничного бизнеса как фактора устойчивого развития дестинации.Материал и методы. Для обработки исходной информации и написания работы были использованы теория системного анализа, экономико-статистический метод, сравнительно-описательный анализ и общенаучные методы эмпирических исследований. Эмпирическое обоснование предлагаемой модели базировалось на опросе населения, которое имело опыт проживания в объектах размещения, к вопросам о социальной ответственности и изменения потребительских привычек.Результаты. Авторами выявлены и охарактеризованы основные подходы к моделированию социальной ответственности гостиничного бизнеса как фактора устойчивого развития дестинации. Предложена модель корпоративной социальной ответственности локального гостиничного кластера, которая концентрируется на улучшении качества гостиничного бизнеса, внедрении энергоэффективных и удобных технологий, а также развитии социально-культурной и туристической инфраструктуры, способствующих росту социальной инфраструктуры бизнеса.Заключение. Универсальный характер структуры предлагаемой модели позволяет экстраполировать основные результаты в систему гостиничного бизнеса не только Калининградской области, но и в других регионах Российской Федерации.

Aim. To substantiate approaches to the modeling of the social responsibility of the hospitality industry as a factor of sustainable development of a travel destination.Material and Methods. System analysis theory, economic-statistical method, comparative-descriptive analysis and general scientific methods of empirical research were used to process the initial information and to write the paper. The empirical grounding of the proposed model was based on a survey of the population which had experienced accommodation facilities, on questions about social responsibility and on changes in consumer habits.Results. The authors have identified and characterised the main approaches to modeling social responsibility of the hospitality industry as a factor of sustainable development of a travel destination. A model of corporate social responsibility of a local hotel cluster, which focuses on improving the quality of the hospitality industry, the introduction of energy-efficient and convenient technologies, as well as the development of socio-cultural and tourist infrastructure which contribute to the growth of the social infrastructure of the business, is proposed.Conclusion. The universal nature of the structure of the proposed model, allows the extrapolation of the main results concerning the system of the hospitality industry not only in the Kaliningrad region, but also in other regions of the Russian Federation.

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The authors declare that there are no conflicts of interest present.